This article looks at the growing importance of apps in the workplace, as well as how companies will need to handle such issues as mobile security: "Whether the corporate IT world is ready or not, a growing number of employees now use a variety of mobile devices to access and carry corporate data... With this in mind, the changing app culture has become a key discussion point. IT managers are faced with the challenge of quickly and effectively deploying mobile applications, while maintaining high levels of security, as well as providing employees with a user-friendly experience that increases productivity.
Check out the Mobile Marketing Magazine article by Matt Hamblen